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Brand identity & refresh

Your business.
Recognisably yours.

A strong identity brings your logo, colours and type together. Whether you are starting fresh or evolving an existing brand, we create a clear visual foundation you can use everywhere.

Let’s talk about your project
2 weeks

What is included

Built around
what you need.

A defined scope, considered creative and the details that make it useful.

✓

Logo direction

Three concepts for a new identity, or two updated directions for a brand refresh.

✓

Colour & typography

A considered palette and font pairing that work across your website, content and print.

✓

Practical guidelines

A concise brand guide that makes the identity easier to use consistently.

✓

Files for real use

Final logo files in colour and black and white, prepared for web and print.

Find your fit

The right scope.
A clear plan.

We confirm your deliverables, timeline and quote before work begins. Timelines start when your materials arrive.

01 / Brand identity & refresh

Brand Starter

Start with three logo concepts, a final identity, colours, fonts and a short brand guide.

2 weeks · 2 revision roundsTalk about this option
02 / Brand identity & refresh

Brand Refresh

Review and refine your existing identity with two updated logo directions and new guidelines.

2 weeks · 2 revision roundsTalk about this option

07. How we work

A clear process.
Considered at every step.

From the first conversation to the final files. You know what happens next, and what we need from you.

  1. 01STEP 01

    Discover & understand

    Tell us about your business, what is working and what you want to change.

    • ✓Your goals
    • ✓Your audience
    • ✓A clear starting point
  2. 02STEP 02

    Scope & plan

    We bring the right services together in one plan, with a quote and timeline agreed before work begins.

    • ✓Defined deliverables
    • ✓Agreed timeline
    • ✓A simple next step
  3. 03STEP 03

    Create & refine

    We develop the creative, share it with you and refine the details using your combined feedback.

    • ✓Thoughtful design
    • ✓Clear review rounds
    • ✓Your voice throughout
  4. 04STEP 04

    Deliver & continue

    Receive your final files, ready to use. Keep the momentum with ongoing content or website care.

    • ✓Organised final files
    • ✓You publish and send
    • ✓Support for what is next
FROM IDEA TO DELIVERY01 / 04

A useful starting point

A little thought
before the next step.

More studio notes
Gold and charcoal editorial illustration for what to prepare before a small business website project
Websites · 3 minute read

What to prepare before a small business website project

Gather the goals, content, brand files and decisions that help a small business website project begin with a clear scope.

Read the note
Gold and charcoal editorial illustration for how to make your small business brand feel consistent
Brand · 3 minute read

How to make your small business brand feel consistent

A practical brand consistency guide covering your logo, colors, typography, imagery and everyday customer touchpoints.

Read the note
Gold and charcoal editorial illustration for how to build a monthly social content plan you can keep
Marketing · 3 minute read

How to build a monthly social content plan you can keep

Turn real customer questions, business updates and useful service explanations into a manageable monthly social content plan.

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Gold and charcoal editorial illustration for brand refresh or rebrand: how to choose the right scope
Brand · 3 minute read

Brand refresh or rebrand: how to choose the right scope

Work out whether your business needs a visual tidy up, a defined brand refresh or a broader rethink before commissioning design.

Read the note
Gold and charcoal editorial illustration for what belongs in a small business brand guide
Brand · 3 minute read

What belongs in a small business brand guide?

Build a useful brand guide with logo rules, color values, font roles, imagery examples and practical templates your business can actually use.

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Gold and charcoal editorial illustration for logo file formats: what to keep for web and print
Brand · 3 minute read

Logo file formats: what to keep for web and print

Understand the practical difference between vector and raster logo files and organize a handoff that works for websites, social profiles and printers.

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Gold and charcoal editorial illustration for how to choose brand colors and fonts that work together
Brand · 3 minute read

How to choose brand colors and fonts that work together

A practical way to choose a small color palette and clear type system for your website, social content and printed materials.

Read the note
Gold and charcoal editorial illustration for how to write a useful brand design brief
Brand · 3 minute read

How to write a useful brand design brief

Prepare a brand brief that explains your business, audience, deliverables and feedback process without needing design jargon.

Read the note
Gold and charcoal editorial illustration for what makes a canva template kit useful for a small business
Brand · 3 minute read

What makes a Canva template kit useful for a small business?

Plan branded templates around real recurring posts, with clear editing rules, flexible layouts and a simple handoff guide.

Read the note
Gold and charcoal editorial illustration for a practical brand launch checklist for small businesses
Brand · 3 minute read

A practical brand launch checklist for small businesses

Prepare your approved files, website, profiles and customer communication for a coordinated brand launch without losing track of the details.

Read the note
Gold and charcoal editorial illustration for landing page or full website: which does your business need
Websites · 3 minute read

Landing page or full website: which does your business need?

Compare a focused landing page with a multi page business website based on your offer, visitor questions and planned customer journey.

Read the note
Gold and charcoal editorial illustration for what should a small business homepage include
Websites · 3 minute read

What should a small business homepage include?

Plan a homepage that explains your offer, introduces your services and gives visitors a clear next step without overloading the first screen.

Read the note
Gold and charcoal editorial illustration for how to audit your content before a website redesign
Websites · 3 minute read

How to audit your content before a website redesign

Decide what to keep, update, combine or retire before redesigning your website, with a simple page inventory and review process.

Read the note
Gold and charcoal editorial illustration for a mobile website review checklist for small businesses
Websites · 3 minute read

A mobile website review checklist for small businesses

Check your website on a phone for readable content, usable navigation, clear forms and a sensible next step before approving a redesign.

Read the note
Gold and charcoal editorial illustration for small business website seo: a clear starting checklist
Websites · 3 minute read

Small business website SEO: a clear starting checklist

Start with useful pages, descriptive titles, readable links and accurate business information before chasing complicated SEO tactics.

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Gold and charcoal editorial illustration for how to make your contact page easier to use
Websites · 3 minute read

How to make your contact page easier to use

Plan a contact page with a clear invitation, sensible form fields and practical expectations that help visitors explain their project.

Read the note
Gold and charcoal editorial illustration for the final website review: what to check before launch
Websites · 3 minute read

The final website review: what to check before launch

Review content, navigation, forms, mobile layouts and handoff details before moving a finished website from preview to live.

Read the note
Gold and charcoal editorial illustration for how to choose social content pillars for your business
Marketing · 3 minute read

How to choose social content pillars for your business

Create a small set of useful content themes based on your offer, customer questions and everyday work instead of generic posting prompts.

Read the note
Gold and charcoal editorial illustration for how to turn one useful idea into several pieces of content
Marketing · 3 minute read

How to turn one useful idea into several pieces of content

Repurpose a strong business idea into a blog, social post, short video and newsletter without repeating the same message everywhere.

Read the note
Gold and charcoal editorial illustration for how to plan a useful monthly business newsletter
Marketing · 3 minute read

How to plan a useful monthly business newsletter

Choose one clear theme, a useful structure and a manageable review process for a newsletter your business can send consistently.

Read the note
Gold and charcoal editorial illustration for how to make social graphics and captions work together
Marketing · 3 minute read

How to make social graphics and captions work together

Decide what belongs on the graphic and what belongs in the caption so your social content stays readable, useful and on brand.

Read the note
Gold and charcoal editorial illustration for how to prepare your footage for a video editor
Marketing · 3 minute read

How to prepare your footage for a video editor

Organize source clips, a clear brief, references and feedback so your video editor can work from the right material without guessing.

Read the note
Gold and charcoal editorial illustration for how to plan blog topics around real customer questions
Marketing · 3 minute read

How to plan blog topics around real customer questions

Build a practical small business blog plan with focused topics, useful outlines and links to relevant services without writing repetitive filler.

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Gold and charcoal editorial illustration for how to brief ad creative without confusing it with ad management
Marketing · 3 minute read

How to brief ad creative without confusing it with ad management

Prepare a clear ad design brief covering the offer, audience, formats, approvals and handoff while keeping campaign management responsibilities distinct.

Read the note

Keep it connected

There is more
we can make together.

All services

Website design & redesign

A digital home that feels like you.

Social content & templates

Make showing up feel connected.

Ad creative

Give your next offer a clear voice.

A few useful answers

Before
we begin.

Yes. A Custom Plan brings the services you need into one quote, one timeline and one invoice. We agree the details before work starts.

We create and deliver the finished work. You stay in control of publishing social posts, sending newsletters and running ads.

Projects are 50% to start and 50% on delivery. Monthly plans are paid upfront. Each service includes a set number of revision rounds, with your feedback combined into one list per round.

Once the first payment and all required materials arrive. Feedback delays can pause the timeline. We agree the schedule with you before beginning.

Let’s work together

Ready for your
next chapter?

A new business, a fresh look or a little help showing up. Let’s bring the right creative together for you.

Let’s talkExplore our work
Nova Nexus

CREATIVE STUDIO

Good business. Great presence.