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Websites · 3 minute read

The final website review: what to check before launch

Review content, navigation, forms, mobile layouts and handoff details before moving a finished website from preview to live.

Gold and charcoal editorial illustration for the final website review: what to check before launch

Approval is easier when the review follows a checklist rather than a quick glance at the homepage.

Confirm the content is final

Read every page for accurate service details, spelling, contact information and calls to action. Check headings and small labels as well as long paragraphs. Remove temporary copy and confirm that any client work, testimonials or statistics have permission and a reliable source. A polished layout can make placeholder content easy to overlook.

Review the site against the agreed scope. Confirm that required pages and deliverables are present, then collect any new ideas separately. This keeps launch decisions focused on whether the current project is complete. New features can be planned without making the approval process open ended.

Follow the important journeys

Start from the homepage and complete the main routes a visitor might take. Explore a service, compare the available options and find the contact page. Repeat the journey from a blog article or project page, since not every visitor will arrive at the homepage first.

Check internal links, external links and downloadable files. Make sure labels describe their destinations and that links open as expected. If the redesign changes existing addresses, review the planned redirect map. A site can look finished while still containing broken paths that interrupt the visitor's next step.

Review desktop and phone layouts

Inspect representative pages at different widths. Look for clipped text, awkward heading wraps, oversized gaps and horizontal overflow. Check menus, accordions, filters and other interactive elements. A responsive design needs to remain usable as the content changes, not only at one ideal screenshot size.

Test reduced motion behavior and keyboard access where relevant. Content should remain available if animations are reduced or a transition fails. Check that focus is visible and controls have meaningful labels. These checks support a broader range of visitors and often reveal ordinary usability problems too.

Separate form appearance from delivery

Confirm labels, required fields, validation and loading states first. Then run an approved delivery test to the agreed destination. A successful appearance check does not prove that a form reaches the correct inbox or newsletter system. Record the result of both checks clearly.

Review success and failure messages. They should describe what the system actually knows. If a provider has not accepted a submission, the page should not claim success. Use clearly fictional test data and avoid contacting real customers during verification. Keep the test within the permissions agreed for the project.

Check the supporting details

Review page titles, descriptions, sharing images, favicon and policy links. Make sure the site identifies the business consistently. Check that temporary preview settings are understood before launch, including any indexing or access restrictions. The person responsible for deployment should know which environment is intended to be public.

Confirm who controls the domain, hosting and related accounts without placing credentials in a shared design document. Record the responsible role and the handoff process instead. Account access and website approval are separate matters, and both should be handled deliberately.

Save the handoff and rollback information

Keep a dated copy of approved assets and a record of the version being launched. Document how to request future changes, where important files live and what maintenance is included. A rollback plan should explain how to return to the previous working version if a serious problem appears.

After launch, repeat the key journeys on the actual live address. Confirm that the intended version is present and that links and approved forms work in that environment. The project is not finished merely because a deployment completed; it is finished when the delivered experience matches the approved work and the handoff is clear.

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